Warm Fuzzies for FullSoul
The Baby Blanket. An important item and image in many cultures- a way to carry and protect, or a symbol of comfort and security. Throughout the world, these pieces assist mothers’ bonds with their babies and in some cases are a matter of survival. We know how important these small pieces can be for mothers delivering; when many are not even having money to pay for transport to a health centre for a safe delivery, a blanket seems even further from their reach. We also know, however, just how important such things can be for a new mother- So at FullSoul, while we work to make safe deliveries an accessible norm in Uganda, we also want to add some comfort to these mother’s lives. We’re very excited to introduce a new partnership with Adventure Baby Gear, that aims to do just that!
Adventure Baby Gear began as husband and wife team, Nusia and Peter set out with their little one on adventures near and far- from shopping trips and visiting family to international exploring. Two sentiments sum up ABG best: that having a child doesn’t mean you have to stop exploring, and every time you leave the house with a little one, it’s an adventure!
It also represents the theme of caring for our babies and wrapping them with our love and support, whether they are in our home, or hundreds of kilometers away in Uganda.
Adventure Baby Gear has partnered with FullSoul Canada to support the work that FullSoul does for maternal health in Uganda, East Africa. One of their products, the Baby Blanket will go to support FullSoul’s work with mothers in the hospitals in Uganda- for every blanket purchased through ABG, one will go to a new mother and baby that we work with.
We had the opportunity to talk with Nusia and Peter to discuss about what inspired this partnership, and what safe motherhood means to them:
Tell us more about what inspired you to start Adventure Baby Gear, and what it means to you now!
When our son was born, we didn’t want traveling, such an important part of how we spend our quality time, to be affected. It’s a fact that having a baby changes many things but it definitely does not have to put an end to exploring and experiencing as much of the world as possible. We continued to travel and simply took our little guy along with us; from camping in Ontario, road tripping through the Rockies, to sightseeing Paris at Christmas. This led to many experiences, both good and challenging, that showed us the huge benefit of being prepared and having the right tools. So came the idea for a store filled with hand-picked adventure baby gear based on items we found convenient and indispensable, or ones that through our research we would have loved to have with us sooner.
A big part of your focus with Adventure Baby Gear is maintaining customer service, providing high quality content in your blog and affordable product prices- that’s a tall order! Why is it important to you to also work with a non-profit in your business model?
Indeed! We consider those things mentioned above, a priority at ABG. Working with a non-profit actually wasn’t part of our business model. Maternal health and safely delivering newborns into the world is so closely related to our mission of providing the best for our little ones so this partnership presented itself as an opportunity to cross borders and affect change. By supporting the hard work of an organization like FullSoul, the time and effort we are putting into managing our online store, now has an even greater meaning.
Baby blankets- why did you decide on this product to sell in support of FullSoul?
We decided on baby blankets as we figured is was a good, universal product that anyone could make use of, in North America or Africa! It also represents the theme of caring for our babies and wrapping them with our love and support, whether they are in our home, or hundreds of kilometers away in Uganda.
Do you think your international explorations will take you and your family to Uganda with FullSoul?
We never say never! We are always open to new travel opportunities and a mission trip has always been a bullet point on our travel “bucket-list”. So if everything aligns, and we are at a stage with our baby that we feel comfortable travelling with him to Uganda, then we will definitely be there, to take part in FullSoul’s work.
To learn more about Adventure Baby Gear, and their partnership with us at FullSoul, check out their website.
Purchase your own FullSoul Baby Blanket here.
Share your own stories of baby blankets, especially your little one’s FullSoul blanket using #FullSoulFuzzies on Social Media!